If they are doing all this through phishing and aren't being as successful with other networks there's some serious issue that's being overlooked. It's unclear from the article if this is due to training, lax security on internal tools, lack of two factor (as claimed in the article) or something else (even insiders).
That's too bad, I've been on T-Mobile for years. Whenever I can I'll use yubikeys or OTP. But there's still a large number of sites and services that rely on SMS.