No, I don't think so. Th author agrees it's friendlier than most other modes of transportation but that changes in the industry catering to people with disposable money is introducing less friendly aspects into this mode of transportation.
Instead of a pedal powered vehicle to take you from place A to place B with little in the form of status affirmation and other personal projections, people are moving this aspect of their psyche to cycling and adding unnecessary baggage that is realized in the form of more energy demanding manufacturing (more expensive alloys and shapes), electrification which adds to environmental issues in the mining of needed elements and faster refresh cycles (can't keep on riding a 10 year old ten-speed, no, I need this year's cargo Riese & Muller so my friends can see it)