One possible pitch: I'm also not sure whether the circulating blood levels of this chemical are actually connected to consumption of the sweetener. You could imagine a world where two individuals who have identical consumption of the sweetener but different free-circulating levels of the chemical, the higher levels of the chemical could be an indication of other confounding health issues causing malabsorption.
I am not a biologist or doctor and don't know anything about sweeteners or any of the mechanisms that may or may not play a role here, just commenting on design.