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I had the same thought!

Then, my next thought was:

Who (in industry) wrote this? (and got FTC to publish it? wanting to drive some agenda forward).

> By Michael Atleson, Attorney, FTC Division of Advertising Practices

It's not always industry, sometimes agencies are closer to academia, certain types of lawyers (maybe this is considered industry too), etc. But seems in line with Lina Khan's efforts

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