To the Moon? Emojis can be financial advice, says judge
theregister.com
theregister.com
--- NBA Top Shot’s Twitter account promoted not the coolness of the highlight videos, but the amounts of money involved in Top Shots trading. The opinion quotes some of them, and adds:
Each Tweet promotes a recent sale or statistics of recent sales of Moments on the Marketplace. And although the literal word “profit” is not included in any of the Tweets, the “rocket ship” emoji, “stock chart” emoji, and “money bags” emoji objectively mean one thing: a financial return on investment. ---
Which specifically highlights the bit about where and why the emojis in question are financial advice, and why it meets the Howey Test.
If you tell someone (through emojis or otherwise) that they'll make a profit buying something, that's financial advice.
I'm behind on Money Stuff, so I had to go check his column. Unlike the confused headline, he doesn't say anything about "financial advice" because it's irrelevant here. The Twitter account's emoji usage was relevant to establishing that it was marketing securities by promising a return on investment.
One common example of this is when person X back-handedly defends person Y by saying that they're "trolling". That implies that Y doesn't really mean what they're saying, but with a lot of wiggle room. Y might mean it, and X might know it.
btw. why doesn't it work the other way around? If you explicitly state that this is legal advice, then it is one, otherwise it's not?
likewise, claiming "this is not financial advice" before repeatedly promoting your financial instruments also does not provide legal immunity.
The article is discussing how Dapper Labs who sells Moments (NFTs) was clearly promoting the NFTs as a way to make money by buying them now, selling them later for more, and that Drapper Labs was funding itself (at least partially) through the sale of those NFTs.
> Where do you draw the line?
As discussed in the article it's drawn at the Howey test. https://www.google.com/search?q=Howey+Test
Of which your comment didn't attempt to show baseball cards as violating.
I don’t really buy the argument that the seller’s marketing of an NFT is what makes it a security. There has to be more to it than that.