737 Tailstrike at Amsterdam Schiphol Airport
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nos.nl
The airline is TUI, which specializes in charter flights to holiday destinations. This one was heading for Gran Canaria. So, it's a safe bet the plane might have been full of tourists and luggage.
The article suggested the pilot might have pulled up to early or some of the luggage shifted. The first would be a pilot error. The second one would still be their responsibility even though they don't load the plane obviously. Pulling up at the wrong v-speed because the weight was wrongly entered / not correct, might be a speculative cause.
And minor nit: the airline is Alaska Airlines (no final n).