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If you are paying for a subscription then hopefully you do it to support the publication and find their work useful, and not because of a nag banner.

People don't pay for free stuff, even if they like it. People are however lazy, and many would pay to not have to put a dot in the URL every time.

> to support the publication and find their work useful, and not because of a nag banner.

Unfortunately they kind of go hand in hand these days!