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Comment by snowwrestler | Hacker News Reader

"Super PACs" can spend freely on their own political speech (i.e. their own ads). Legally, they can't give money directly to candidates or even coordinate with them. Only traditional PACs can do that.

Giving ad time or ad space directly to candidates, as Joel proposes, would violate that rule--even if it was done by a Super PAC.

However nothing would stop a Super PAC, or even the tech companies themselves, from creating their own ads supporting candidates, and running them on their own sites. (as long as they are not coordinated with the campaign)

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> Legally, they can't give money directly to candidates or even coordinate with them. Only traditional PACs can do that.

Pretty sure I covered that point.

> Giving ad time or ad space directly to candidates, as Joel proposes

He didn't actually say that. He said giving ad space to a 'political campaign'. Spolsky also, and quite rightly I think, steers clear of the idea of tech companies directly spruiking friendly candidates. But you could have a PAC whose sole function was to allocate ad inventory evenly between a disparate field of candidates, for example. Google could even run it algorithmically off their own system.

There are lots of ways to do it and, as demonstrated, no real regulatory barriers. The only thing missing is political commitment on the part of internet companies. I agree with Spolsky that there is huge untapped power in this idea. I'm just not sure that it would be beneficial to society over the long term to have it unleashed.

"A solution is for the Internet industry to start giving free advertising to political campaigns on our own new media assets... assets like YouTube that are rapidly displacing television. Imagine if every political candidate had free access (under some kind of "equal time" rule) to enough advertising inventory on the Internet to run a respectable campaign."

From the second sentence, it seemed to me that he was talking about companies directly giving advertising inventory directly to candidates. But now reading it again, it is a bit ambiguous.

The PAC intermediary you describe would work legally, but it wouldn't be able to allocate much ad inventory to each candidate, since the most a PAC can give to each candidate is $5,000 aggregate per election cycle.

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