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I agree with your point. IMO its all about communication. Currently, I am building a product with somebody and between the both of us the wireframe is more than sufficient. But, after 2 weeks of coding we started showing it to our friends and instantly we could see the ranges of communication errors - some got it despite the 'bad ui', some just could Not look beyond the ui fails, some were kinda sorta struggling.

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Yup, communication I think is separate from UI (sort of in between UI and IA), it's going to be its own post entirely, I think it is incredibly, incredibly important and can only really be done after getting your hand in users' hands or really understanding the points of confusion (which is hard, since you know what your product does and how to use it)

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