In general this development is synonymous with the development of orthodoxy and heresy in late antiquity - it's not enough to believe what you want to believe, but to insist that everyone else believe it too.
The template works like this, create a set of ideas, but cast them as having been part of the fabric of reality itself. This can happen intentionally or organically. Organic development is as simple as raising kiddos with the same belief. The way that socialization and mental development happens us that it makes these truths appear as normal and obvious as apples are red.
Are rights obvious and self evident? Congrats you've been born and socialized in the west. Is the mandate of heaven obvious and self evident? Congrats, you were born in China a millennia ago.