Apple came out with Object Pascal in the early 1980s which was the official programming language for the Lisa and original Mac. Borland came out with Turbo Pascal that went through numerous iterations and by the end of the 1980s I thought it was much better than C for the IBM PC but I switched to C in college because it was portable and would run on 32-bit Sun workstations.
By grad school I had jumped into Linux with both feet and had given up on DOS and Windows, around that point Borland came out with Delphi which was basically "Object Pascal for Windows" and was a direct competitor for Microsoft's Visual Basic intended for developing GUI applications quickly.
Today there are still people who remember Delphi fondly and there are quite a few Delphi clones out there.
I was first taught proper programming on Turbo Pascal in 1992 as a summer class (for nerdy kids obviously) I took when I was 11. It was taught by some undergrad student from what would eventually be my alma mater. I have very vague, but very fond, memories of that experience :-)
Fyi, cloud native means that your application is written to utilize cloud services such as S3, dynamodb, dynamic scaling etc. It often comes with vendor lock-in and is not necessarily the best choice, but calling it a pure marketing term sounds a little ignorant
You don't have to like things, but lying to yourself about how useful they are doesn't help you.
It's not magic but writing software cloud native and modern feels easier better and faster.
It's easier to write, faster to write, easier and faster and more stable to operate and to configure.