Edit: Question to the downvoter: Which woke IP didn't flop?
Edit: Question to the downvoter: Which woke IP didn't flop?
Star Trek was always woke, starting with its at the time quite "woke" black communications' officer and many plots with aliens as stand-ins for different races or nations. The initial show got cancelled (as is often the case with even successful sci-fi) but it gave birth to a giant franchise that continued to be at least somewhat "woke" by contemporary standards. Definitely not a flop.
The Apple TV series For All Mankind is going into season 4 and is relatively popular. I liked it. It's full of "woke" stuff but is well written and is based on a really good premise. My favorite fan theory is that it's an unofficial prequel to The Expanse. Not sure I'd call The Expanse "woke" but it's also not not-woke and has a number of background elements like the popularity of polyamory and bisexual characters sure to trigger right-wingers.
I could keep listing sci-fi. Lots of "woke" sci-fi.
Films, lots of them. There's many films about civil rights and social justice struggles that are quite good and did not flop: Mississippi Burning, Schindler's List, 12 Years a Slave, Hidden Figures, etc. Disney has recently made a bunch of Pixar films that are pretty woke and didn't exactly flop.
I do agree that there's been a fair amount of stuff that feels like "woke" plot points have been shoehorned into it, but that's just bad writing. Bad writing is bad writing.
If anything the woke stuff might be getting shoehorned in in a frantic attempt to dress up a turkey. "Lets throw some gay characters into this shitty movie to be edgy for gen-Z."
If I watch a bad episode of Star Trek, I don't come away disliking Gene Roddenberry as a person, it's just a bad episode. Some of the woke stuff is actively obnoxious and self-aggrandizing beyond merely not landing.
Sure saying "wow series X is woke because a character is gay which means it's pandering and sucks" is lazy, but at a certain point there is a point where it's useful to have a word to categorize this phenomenon.
Other words can simply be used. "Woke" shouldnt have to be diverted so far from its original definition just to become a convenient catchall term.
OK, point taken
Edit: and Avatar 2 is not an example of a "new IP"
How about this: American soldier joins Cherokee resistance fighters and successfully defends burial ground from "liberation" force trying to tap oil reservoirs underneath the land. Okay, now the Cherokee are blue aliens, the oil is "unobtanium", and there are spaceships.
That certainly qualifies.