It shouldn't be misleading though, that's basically fraud.

>“NHS abortion advice”, “confidential abortion support” and “pregnant teenager help"

Imagine if it was reversed, and abortion advocates(if such people even exist), bought up keywords for pregnancy, and filled them with links saying "pregnancy help". And once you get there, there is no actual pregnancy help but just people giving you factual information on how pregnancies are often dangerous, post natal depression, and how easy and safe abortion is, and offer an abortion right then and there.

Would you say that should be encouraged?

As always it's a question of deception. Not sure many "struggling with an unplanned pregnancy" would want to discuss the issue with an "anti-abortion group" ...

If you want less abortion maybe work on preventing unwanted pregnancy with maybe something like increase support for contraception not try to manipulate vulnerable women ...

Indeed. 215k abortions in the UK last year: https://www.gov.uk/government/statistics/abortion-statistics...

Outrageous.