Running for office, of course, will not address the critical short-term, but do consider that the intersect between Technology and Governance will become even more critical in the upcoming years. To sum: we shouldn't complain about public servants being servants of moneyed interests, if none of us danes to ever even think of serving our nation as public servants. Run for office.
One problem is that people with lots of money can afford to pay others to work full time in their interests, while those of us actually doing stuff with our time can't afford to spend eight hours a day in caucuses, party delegate meetings, city halls, legislators' offices, etc. trying to fight for an issue and/or get elected.
Running for office is a good thing, but I'm not sure it's "the far more effective option." For most people, running for office - unless they are already rich, well known, and/or politically connected - isn't going to accomplish much.
Not that I'm saying not to run for office. Hell, I did it myself (Libertarian Party candidate for Lieutenant Governor of NC in 2008), but I'm just being realistic in saying that running for office is no silver bullet. All of "us" could run until we're blue in the face and probably none of us would get elected. OTOH, getting elected isn't the only goal. For example, I did appear in a statewide, televised debate, which gave me a small platform to promote the principles and ideals I believe in, and presumably some number of people were exposed to those ideas (and to the LP) who had not been before. In my own case, I got right about 125,000 votes, which was good for about 3%. So somebody was paying attention, but still a minority by far.
It wasn't a waste of time to run, but I never had a snowball's chance in hell of getting elected and most of the people here probably have about the same chance. So for us to effect change by running for office is going to be a slow, difficult, painstaking process. Now to be fair, I ran as a 3rd party candidate which hurt my chances a lot, but it would have been dishonest to do otherwise. And I'm guessing that out of the crowd of HN people who would hypothetically run, a lot of us would also be 3rd party or independent candidates.
Obviously it's difficult to measure, but I would be surprised if the EFF weren't critically instrumental in the earliest stages of awareness about the implications of these bills, which led to people taking action.
How would you propose they could have made a more significant contribution?