> Not being scammy - just trying to win the #1 result placement
From the end user's point of view, how is "win the #1 result placement" for a competitor's name not a blatant scam?
From the end user's point of view, how is "win the #1 result placement" for a competitor's name not a blatant scam?
It's the difference between bidding on the keyword BrandX when my company is ABCBrand with an ad that says:
"Come shop at BrandX" .. when it's going to my ABCBrand, and possibly even having a landing page pretending to be BrandX
vs.
"Come shop at ABCBrand" ... and going to my ABCBrand, as it should.