Do you think that just $2-3B would be enough to push for developing alternatives to at least Photoshop and Illustrator and Lightroom and After Effects and successfully going after their markets? During what timeframe? Doesn’t feel like it tbh.
There are alternatives out there and Figma has a huge grip on web design among other things. Adobe has nothing good for web design. Nobody wants to use XD.
So you can see that there is already strong push away from Adobe. I don't know if Figma is going to eat Adobe's lunch in the next couple years, but they will be poised to be competitive.
Affinity is looking pretty attractive now too after hearing about it today.
I cut my teeth on Macromedia Fireworks and Dreamweaver but all Adobe did was run them into the ground.
Affinity Photo is a pretty good Photoshop replacement, but I'm still waiting for them to release a Lightroom replacement.
Lord knows someone needs to start eating Adobe's lunch. They've had a stranglehold for too long.
They acquired Macromedia dreamweaver back in the day and killed it. RIP to a fallen hero.
Prior to moving to Figma 100% of the time, my current agency, and prior agency, were using Sketch. Adobe products were secondary. Others in my field have reported largely the same. Most of the time people simply don't want to change what's familiar and works, regardless of how much they are paying or who they are paying.
Where I work we dropped Adobe Pro because of the subscription model and switched over to FoxIT
I’m not saying Adobe’s looking at a similar collapse, but trends can be misleading.
Procreate is f**king amazing.
The combination of the 12-inch (or, in my case, Mini) iPad (with PaperLike screen protector), Pencil 2, and Procreate is awesome.
My business would dump 50% of our Adobe footprint just for leverage.
Adobe has intellectual property, not innovation.