USB-driven sensors with libraries for popular langs

For those of you wondering wtf about the name before clicking: "Yoctopuce designs, manufactures and sells USB devices for automatic system builders" but then whois shows:

"This website is for SALE We are selling this website due to several reasons. Contact us at cheena+domainwatch@cheena.net / Twitter @cheenanet / Telegram @cheenanet"

:| Can someone explain whether this is an attempt to drive traffic to a site to drive up the price of the domain sale or something similar?