The tragic consequence will be people drinking this oat and almond juice, thinking it is similar to milk in how healthful it is, and even giving it to children.
I'm a vegan and I'm disappointed this is being down voted. This is a real concern and is even addressed by the FDA in the proposal. Plant based milks are not identical in vitamin content and can cause nutritional deficiencies if directly substituted. I'm in favor of this proposal, but this will happen to some extent. Some people will think it's nutritionally similar and will directly substituted it because of the name.
Most regular milk contains abnormally high quantities of endocrine disruptors/bioactive hormones. It probably is not very good to give to children.
It's tragic for how little those people think or know in the first place. Do they think Dairy Queen is a drag show?