Google to AdSense users: Please don’t dump us in crap economic times
venturebeat.com
venturebeat.com
How dare they communicate with their customers! They have no right to try to persuade anyone that despite the downturn, they are still investing in their product and trying to improve ad effectiveness. Don't be evil indeed!
We will probably experiment with higher value keywords at some point. The major issue is mostly conversion rates though - you need to charge a high price to justify spending a significant amount to attract one paying customer.
SEO is a much better approach, but it's interesting to see Google getting taken to the cleaners here by some of the more spam-oriented sites out there that really push the keywords into their domain names. Even the market leader in our field is not listed on the first page for the most important keyword related to their product.