Sure but regular kaggle competitions have all those qualities, usually with a $50K+ prize to boot.
Google seems to have skipped out on the prize and substituted branding
Google seems to have skipped out on the prize and substituted branding
At the same time at least Google Code Jam which I participated in, is an event for the masses where while there are winners in the end the focus is on great experience of thousands students and recreationals who participate.