The US government has extremely strong incentives to report inflation as low as possible, so it's likely less about "thinking" we're at negative and more that they pick and choose data to show it intentionally.
The BLS isn't independent. The commissioner is hand picked by the senate, and it's currently someone who's very deeply rooted in establishment politics and has close connections to the Koch family, the fossil fuel industry, and Trump.
as mentioned in the chained CPI FAQ, "The C-CPI-U employs a formula that reflects the effect of substitution that consumers make across item categories in response to changes in relative prices."
https://www.bls.gov/cpi/additional-resources/chained-cpi-que...
https://www.bls.gov/cpi/notices/2022/methodology-changes-202...