Sorry to jump on you but people frequently post complaints about Starbucks coffee being super expensive but then using the price of the most expensive item on their menu that is not a normal coffee.
Outside the anchor effect of comparing it to a $10 cup of fructose, $3 is an outrageous cost for a cup of coffee.
The anchoring effect is a cognitive bias whereby an individual's decisions are influenced by a particular reference point or 'anchor'. Both numeric and non-numeric anchoring have been reported in research. In numeric anchoring, once the value of the anchor is set, subsequent arguments, estimates, etc. made by an individual may change from what they would have otherwise been without the anchor. For example, an individual may be more likely to purchase a car if it is placed alongside a more expensive model (the anchor).
For anyone not familiar, Startbucks Reserve is not the same as standard Starbucks. Instead, it's the company's attempt to compete in the high-end coffee market.
She threw the letter away saying "nobody's ever going to drink that much coffee.
The letter was from Starbucks.
Sad investment face.