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I remember AltaVista's decline into a "portal" -- to the point where it was hard to spot the search box on their home page, and the honest results in the "results" -- and Google's arrival on the scene with super-clean, relevant search. I feel like history is repeating itself _in a fashion_.

Who are the rising stars in general-purpose web search?

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You have an obvious button on the top right to disable all personalized results on google. If you want to make this permanent, go in your search options and select "non-personalized result" as the default; you then get the same results as if you were not connected.

I don't like the trend were they are going, but you're comparing apples and oranges here.

I hadn't thought of it this way before, but it sure smacks of Lycos/Yahoo/Netscape portalization of Google to me.

"Who are the rising stars in general-purpose web search?"

duckduckgo.com

DDG is far from solving the problem of generating useful results. It is mostly just wikipedia plus some chaff.

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