They aren't - I don't think you realized whats happening here

That is a picture of a unreleased photo, on a u2 enthusiast site in an article that only is talking about the history of theU2

Some Osint digging reveals this was very recently likely leaked to them

So in actuality, they haven't been pushing the u2 usage at all. I never saw owing public trackers spot the u2 while the spy balloon was over the country

No, this article is catching attention because it's a unique perspective from a unreleased photo. ... picture of a picture style similar to the keyhole satellite photo leak from the last president