You can have your first Actix[1]/Sqlx website up in a day, and you can have it doing some non-trivial work -- including sharing state between threads -- by Friday if you start today.
Rust's type system alone is a compelling enough reason to try this. Cargo a close second.
I'm willing to bet a lot of people start using Rust for backend web development. It's quite pleasant.
[1] Or Axum