Manufacturing costs force them to go down the chiplet path. Its actually impressive they can remain competitive at all given TSMCs margin of 67%. [0]
If Intel Foundry manages to keep up with TSMC, thats a lot of pricing power advantage over AMD. Or they could make lower-power CPUs that would be uneconomical for AMD.
[0] https://www.macrotrends.net/stocks/charts/TSM/taiwan-semicon...