> 5. "We need bespoke software because our Product is so unique." -- Nope -- use all the tools you can until you have scale, then start to build whatever is least economical to buy.
You're talking about software startups, right? If their product is not "so unique" then why are they building it? If you don't need custom software, why the hell are you hiring software developers? This one is just weird. While I understand the dangers of Not-Invented-Here syndrome, the pendulum is currently WAY too far the other direction. Almost every "modern" software project is way too reliant on dozens of libraries that are philosophically incompatible, spending more time on adapters and API-specific integration than they would spend simply writing what they actually want to begin with.