For example, I’m building a No Code platform. This could be interesting to many people, but for different reasons, so you have to tailor your approach based on the group you’re talking to. In my case, developers will react positively to approach where I mention the tech I used to build the project. Bloggers on the other hand will be interested if I present my app as something that lets them start a custom blog in seconds rather than days.
In SEO and digital marketing circles, you go and mention how’s your experience with getting customers. Next most important thing is to find these interest groups. For example if you don’t have millions of friends on Facebook, don’t even bother posting on your wall feed. Rather find groups which have users who are interested in certain topics, tailor your approach based on that group’s interest and post there.
Also, make sure to choose as many hashtags as possible and Google which tags are most popular for the topic that you’re writing about. Then just include those in your posts. For example on Instagram, almost all of my traffic is from hashtags.
That pretty much sums it up.