Yeah unfortunately that was my impression when I saw the acronym expanded.
i as well.
i thought it was the principal behind the site. yiu can rip the face off of a model and retrain just the last bits.
that would make for a quite different branding.
Might think about it:)
for literally years I thought it was a tongue in cheek thing. The world to is now duller for the truth hath come and we found ourwelves wanting a grander fiction.