Tumblr iOS revenue increased 125% since launching parody of paid verification
techcrunch.com
techcrunch.com
> given the slight bump in revenue
This manner of presenting multiples I've noticed most prominently in Apple marketing copy, and is terribly abhorrent, in my opinion, due to its ambiguity (notice the relative clarity when I say "their revenue has increased 25%"). The article also uses the latter sense when they say
> Sensor Tower says the in-app purchase revenue on iOS is up 19%
The fact that the article seems to use it to mean a 25% increase just highlights that TechCrunch has bad writers and no editors.
> A display that’s up to 2x brighter in the sun.
if you click the arrow to look more, it elaborates
> For those bright, sunshiny days, the Super Retina XDR display now reaches a peak of 2000 nits outdoors — that’s twice as bright as before
whereas "up to 2x brighter" ought to mean (according to you, and my wishes) thrice as bright. If you look through the rest of the marketing copy, Apple consistently uses such language.
- My stock went up 100% == I doubled my money.
It’s not ambiguous. Apple uses correct grammar.
“2x as bright” or “twice as bright” is correct. “2x brighter” is not the same. Apple uses both.
#x implies multiplication (from the mathematical notation of multiplication, ×, which looks like the letter X). 1×a = a.
that from the reader's point of view it's always confusing and ambiguous.
Otherwise “increased 1%” means “massive drop”
I bought some myself as a joke, and then folks gifted me more.
They are just the funniest possible UI choice—they look so broken, they become beautiful.
I fully agree, the checkmarks are hilarious.
> The app additionally saw a flood of new installs after Twitter’s acquisition, which may have contributed to higher consumer spending.
seems like an equally likely cause for revenue increase. Tumblr's parody verification feature launched right as the site's name was being thrown around for the first time in a while as a possible place for users to move to, should Twitter go belly up.
https://techcrunch.com/2022/11/28/flickr-weighs-support-for-...
I'm also willing to bet that they have a measurably lower proportion of bots than most other social networks, if only because the perception that Tumblr is irrelevant makes them less attractive as a target.
They usually seem to unfollow after a week or two though, especially after I block them.
Bot spam followers on the other hand, yeah, a couple a week, but since I don't follow or interact with them, there's no issue.
Tumblr is never going to be The Next <insert many-billion dollar social network here>, but it does have a road to profitability and long-term sustainability now that it's being run by people who at least vaguely understand and respect its userbase.
Adverts aren't too overloaded (Although I'm clearly not in their demographic anymore, as an older gent, I exclusively get adverts for blue pills, I don't think they have much of a pool targeting me), it still posts new posts from people I follow chronologically.
I have noticed some people sharing their porn and erotica on Tumblr again, but I thought they were just playing cat and mouse with the content filter
I really missed that Verizon got rid of it and its now in saner hands.
This checkmark parody is hilarious and apparently Verizon didn't delete my erotica feed, just hid it and now I can appeal all of those decisions to restore them! wow
I can proudly report that all my post appeals were accepted with the simple appeal of "reverse verdict from the verizon dark days"
and they accepted all of those and added a "community label" of Mature
they are by default hidden on iOS app but can be shown with a tap
From what I can tell, tumblr users think 'no.'
(I am inclined to agree)