>I will never understand why Google has never come up with a viable marketing strategy for Android, to be fashionable in its own different way.

Since Google traditionally never sold phones, the Android branding was left to OEMs like Samsung et al, who went with disjointed, masculine, and edgy themes.

Google finally decided to take the brand into their own hands by releasing Nexus, and now Pixel lines, with the "it's for everyone" approach to counter Apple's traditional "it's for the elite" brand. Goog is catching up to Apple, albeit slowly.