I mean, obviously, reading isn't bad, it's just that I have suspicions about anyone who prides themselves of being an avid reader.
That all being said, you'd be surprised by the money that exists out there. Coworker of mine had a wife who wrote erotic fiction in ebook formats. She made about $80,000 a month doing that, though about half of that went to advertising, and another chunk of money went to employing a bunch of ghostwriters, not to mention hiring models to do photoshoots for book covers. Still, that's nearly $1 million every year before taxes and expenses. Can you truly say your startup is doing better?