Conversion, retention and churn industry benchmarks

In the consumer subscription model, keeping over 50% of revenue after 1 year puts you in the top quartile.

In B2B SaaS, conversion from trial to paying customer needs to be min 7% to reach the industry benchmark

More in my latest post on benchmarks https://www.vccafe.com/2023/02/21/conversion-retention-and-churn-benchmarks/