Re-using the CO2 in the atmosphere certainly beats simply adding to it, I'm guessing that's the point here.
A ton of CO2 is produced by about $150 worth of fuel (oil). So if you can do carbon capture for less than $150/tCO2 it would make more sense to sell the fuel and capture more carbon.
How does this math work?
If it's $149 to recapture, who's paying for this $149? Is the person buying $150 worth of fuel now paying for it also, at ($150 + recapture cost)/gallon?
Or what the sibling suggests, you keep the money as profit / funds for growing the business so you displace traditional oil and you prevent the increase of CO2 in the atmosphere that way.
So if money = energy (which is a wrong assumption), buying that barrel would always be a loss