Lots of negative comments so far, but this is much preferable to having every brand trend towards plain san-serif wordmarks[0] that will be easier to use. Much closer to something like the evolution the Coke brand[1], which occasionally refreshes and modernizes, but retains the same character it had 100+ years ago.

[0]: https://velvetshark.com/articles/why-do-brands-change-their-... [1]: https://dwglogo.com/wp-content/uploads/2016/03/coca-cola_log...