"Californians are fed up with being bombarded by junk fees that, more and more, are making it unaffordable to attend a concert, go to a sporting event, take a vacation, or stay at a hotel."
Oh, believe me, state Senator Nancy Skinner, requiring businesses to disclose these fees up front is not going to make these purchases any more affordable. Companies will either maintain the fees but comply with the disclosure requirement or remove the fees and jack up the base price accordingly. Either way, the goods and services they sell will not magically become cheaper.
What it will do, however, is level the playing field, which is good for competition, and may have some indirect benefits for consumers. So I'm very much in support of requiring up-front pricing. (In fact, it would be lovely to see pricing that's inclusive of all taxes as well.)