We still have shocking differences not just in tech, but in food quality across the EU. Whatever sells in Czechia, Croatia or Bulgaria tends to be a) more expensive than in Germany and b) less good. I can't imagine the same happening in the US; Mississippians wouldn't tolerate being fed with worse cheese than Newyorkers only because their different economic power.
To some degree, this is caused by the babel of languages and resulting cultural barriers. I am not parochial, and yet I am totally ignorant about who is a popular singer in Hungary or a popular writer in Belgium. The same barrier influences businesses and consumers.
I'm shocked that that is still the case. I remember recurrent news stories years ago on German TV about that exact thing, except with Poland. Poles who lived close to the border shopped food in Germany for that very reason.
I don't understand why food would be more expensive in countries with lower wages. The VAT rates are not that different.
https://taxation-customs.ec.europa.eu/system/files/2021-06/v...
There are Danish supermarkets right across the border in Germany for the locals because things are still a bit cheaper there but most of us no longer bother driving all the way to Germany with a trailer on the car just to buy stuff. It used to be common to do that a couple of times a year.
The multinationals do what they can get away with. A fine from a Bulgarian authority is likely to be trivial to them, and if it actually bites, they can always withdraw from the market as a retaliation.
No one wants to lose market access to Germany, but the smaller countries don't have as much leverage.
The price at the time is generaly considerably higher than in neighbouring countries because VAT is just a part of the general taxation scheme. Whatever taxes companies get saddled with just get transferred to the general population via prices on the stuff they sell. And taxation in Croatia is crazy high unfortunately for everyone.
And yet, it's the case ? Sure, you can find the same products if you go looking, but the average food quality between those two states will be wildly different. And that's without taking into account that the average food quality in the US is awful.