$9.99 a month apparently for hosting with rss and a branded url? Without a much more expensive email component, I don't see the value
Please remember that Sora is (and will remain) completely ad-free, and it was built by only a few people. We aren't a big company (yet ;) and we aren't vc-backed.
Why is your software worth $100+ a year to me? I can go with Ghost and save $1 a month over your price.
I also use this as my "share" site, and for a bunch of other uses, so my ~2gb of image hosting is just a fraction of that yearly $60.
The major catch is they don't offer dynamic image resizing. I only resize my images to a few standard sizes and just use a small script to resize + upload in one shot.