And, as I said, AMD didn't, and still doesn't do a great job in the compute department. And, NVIDIA spent a lot of money developing good solutions with CUDA, their proprietary technology, cannot be anything but a good thing, right?
Invest money to "help" universities. Lock core software to your proprietary solutions. Jack up prices.
If they only did it in this instance, I'd perhaps give them the benefit of the doubt. But, off the top of my head:
- cuda - phys-x - gsync - Gameworks in general - rtx - dlss
There is really nothing uniquely special about any of these technologies, other than being (mostly) software solutions tied to NVIDIa hardware, and being pushed heavily onto both developers and researchers.
It's the same playbook as "give MatLab/<Any AutoDesk Product> for free to students". These good deeds are not altruistic, they are investments in market capture.