Maddox is a polemicist. He actively enjoys and cultivates such a persona and to what end? It seems to me his goal is to play devil's advocate as a kind of link bait. What I've seen of his work is pointedly provocative in an intentionally non-PC way. However I don't feel that simply being clever, and holding points of view that are seemingly diametrically opposed to the mainstream, is actually an effective way to effect change.
For instance, in this particular article, Maddox claims that we need a "spark to light the lazy tinder". There is here an implicated false dichotomy where either some draconian legislation passes, e.g. SOPA, and everyone "wakes up" or no other efforts will prove progressive. I don't buy it. In fact, I don't buy any argument that makes the claim that due to the current state of political economy we are unable to see the kinds of changes we want without total and complete revolution. I feel it's absurd to dismiss efforts such as yesterday's which net results that include some 13 new senators opposing the bills.