I have a friend who is a producer / musician who has been in a successful (top 10 singles) band. He'll tell tales of spending a day in the studio sampling a snare drum sound. One day, one snare drum sound. Given the cost of studio time that's just obscene.
Now maybe that's what the highest production standards demand, but I think we need to view the $500,000 album and the $500,000 video as a luxury, not the norm. If those costs come down (and that's perfectly realistic) then the maths potentially looks very different.
The issue here is (surprise surprise) most likely with the record company. After all the better the production the more likely the record is to sell (arguable but it's probably not going to hurt) and the record company don't care whether the money goes to the band or to the studio / producer.
But bands do need to take some responsibility for how THEIR money is spent. In the scenario outlined there is meant to be a scramble for this band. If that's the case then bands need to argue for more control rather than just more money as money seems to be pointless without it.
Makes me think about the contract the Wedding Present signed when they moved to a major label. They gave up a load of cash to have complete control over studio, producer, artwork and so on and if the label didn't like the resulting record, to be able to take it to someone else. More bands need to think in those terms.