Back in 2010 I had a friend refer two potential clients to me, who were looking to get some links related to them pushed down and off the first page of search results. The links were about financial fraud convictions and ongoing investigations into them and their business. The guys were claiming that it was "hard to get dates" because "crazy chicks do Google-sleuthing" and ghost them. I knew that was all bullshit, and they were just looking to defraud more people.
I spoke to them for about 30 minutes and I remember feeling disgusted by the end of the call due to what absolute creeps they were. I was also certain they'd stiff me on the bill, if in some bizarro universe I had agreed to do the work.
So yeah, I can't imagine the morals of the person who willingly offers this type of service.