I do not disagree with you, but that's exactly what the author of the blog post emphasizes: focusing on the "risk -> money" is an example of missing the forest for the trees. It's not the company raison d'être (unless you're talking about an insurance), you're just summarizing how a company operates under a very specific lens, the same way you could describe a company as something converting paycheks into human labor. A company makes products satisfying customers: that is its core purpose. Focusing on the process instead of the product is exactly why mega-corporations fail, which was the main point of the blog post.