> They are all the natural consequences of having a money-printing machine called “Ads” that has kept growing relentlessly every year, hiding all other sins.

I remember way back when Google was a Good Guy. They bought Doubleclick, and most people, myself included, thought that could be an excellent thing. Doubleclick was a nasty company, and perhaps Google will make them into something good, or at least not nasty.

In fact, the influence went the other way. Purchasing Doubleclick sealed Google's fate, and their mindset came to permeate Google, turning it into what it is now.

I consider it one of the great tragedies of the industry.