I'm not sure it really is. Dial your time machine back to Victorian London and I bet you would find lots of similarly-run factories. As another poster pointed out, the choices are essentially 1) be honest that you are kind of a bad factory, and can't really produce anything that people want or 2) pretend that you are a great factory, get some business, learn and iterate. Eventually you can honestly promise high quality, but you have to survive that far first.