Pivoting to Supaglue

supaglue.com

18 pointsg_xing4 comments

(I was one of Supergrain's (now Supaglue) competitors in the metric store space)

Great to see you guys pivot and move on to something new.

I'm obviously biased here (we've done the same) but pivoting is good for most early stage companies that haven't taken off in a big way (fundraising != taking off). IMO more companies would have good outcomes if Founders were more flexible and actually focused on building a good business as opposed to banging their heads against the wall on something that's clearly not working.

Wish you guys the best of luck with Supaglue!

Thank you for the kind words! We have a ton of work ahead of us (obviously), but we're excited about the new direction.

Congrats on making the hard choice. Would love to hear about the process for problem discovery, figuring out a V1 persona/customer profile, and especially how you de-risked the substitute solutions and alternatives in the new space (given the learning and experience with supergrain)!

Thank you! It's been less than 2 months since the pivot, so some of the questions you mentioned are still things we're trying to figure out :)

We'll publish another post soon though about how we got from idea to a public alpha launch, which will cover some of the early learnings and decisions we made.

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