Spotify did literally nothing to actually support podcasting as another vertical--which it 100% is. Podcasting isn't just "music" and it's a profound misunderstanding to believe that it is. It's honestly embarrassing that their biz dev people were like: "just buy out Joe Rogan, that should do the trick." To this day, I mostly listen to podcasts on YouTube. Spotify doesn't have transcripts, scrubbing, chapters, discoverability, "shorts," etc., etc. I run an open source Spotify player[1] and their API doesn't even have a podcast type/category (lol, they are actually "music videos" in the JSON payload). It's like podcasts don't even exist.