Self-Healing iPhone Case

Great move by Nissan in breaking into a new market with an innovative and fast-selling product that fits well into their product line as well. They are making use of their existing resources very well.

This move is also good in terms of branding since Nissan cars may be associated with the innovative and successful Iphone.

I can also think of countless distribution channels where they will be able to sell and package these cases alongside their existing product line.