The licensing model of large, enterprise software does have ramifications for users on the floor. In this case it's because the software had a per-seat license and required expensive consultants to modify your forms and workflows. It cost millions of dollars and years to roll out SAP at a factory.
The software we were making was faster, could be rolled out in weeks, and was user-extensible.
The IT folks at said multinationals hated our software. It was the end-users that demanded it, and ultimately, won us our contracts again and again.
Performance and reliability matters! It let folks on site get more work done, faster, and with better reporting and insights than they had ever gotten with their bloated, slow, expensive, and difficult-to-use software from more "traditional" vendors.
It was a neat experience.