Being easier than C++ or Haskell isn't really saying much at all. Neither of them have improved code readability and are notorious for their learning curve.
The speed of C++ with high level language features of haskell. And none of the safety pitfalls of C++ either. That's a lot.
When compared with haskell the benefits aren't clear. When compared with C++, rust is clearly better when viewed from strictly a language standpoint.
The strongest argument for Rust is its safety features. Abstractions have made C++ an unusable mess that even C++ developers complain about on a constant basis.